Privacy Policy

Our promise to you

We are committed to maintaining our customers' privacy. We take great care to safeguard the information that we collect to ensure that our customers' privacy is maintained. We have provided this notice to you to describe our information collection and use practices at Zen Running Club B.V. This notice also describes the choices you can make about the way your information is collected, used, and shared. By interacting with Zen Running Club B.V. through our websites, mobile applications, products, and services, you consent to the use of information that is collected or submitted as described in this privacy notice. We may change or add to this notice, so we encourage you to review it periodically.

Personal information is information that can be used to directly identify you. Types of personal information we collect may include information such as your name, date of birth, email address, mailing address, phone or mobile number, credit/debit card number, and other identifying information. Personal information does not include aggregated or de-identified information. We may also collect information that does not directly identify you by name or contact information, but which may be used to identify that a specific computer or device has accessed our website or online services.

Who’s in control of your information?

Throughout this Privacy Policy, ‘we’ means Zen Running Club B.V.

Collecting information about you

Information we collect directly from you

We collect information about you whenever you visit our website, mobile application, sign up for an account or subscribe to our notifications, make an online or phone purchase with us, request customer service assistance, participate in a contest, sweepstake, promotion or survey, post a review or comment on our website, or post other user generated content on our website.

Information we collect from your use of our services

Log information refers to information that is automatically sent by your web browser or device (or otherwise automatically collected by us) each time you view or interact with our online services and ads. Log information may include the online service(s) requested; date and time of your request; referring URL (i.e., the website you came from); your device's Internet Protocol (IP) address; location data derived from your device's IP address; browser type; browser language; device operating system; device hardware and other characteristics; information regarding your use of our online services (e.g., pages viewed, features used, number of clicks, time spent on a particular page); and related device and usage data. Log information is automatically recorded by our servers each time you view or interact with our online services and ads.

Device information refers to device-specific information that we automatically collect when you view or interact with our online services and ads. Device information may include your device type and model; device operating system and version; unique device and advertising identifiers; mobile network information; and related device information. To learn more about the information your device may make available to us, please check the policies of your device manufacturer or software provider.

Information we collect online: Cookies and Similar Technologies

We use Cookies on this website. A 'Cookie' is a small data file that is sent from a website’s server and are stored on your device’s hard drive either for only the duration of your visit (“session cookies”) or for a fixed period of time (“persistent cookies”). Cookies enable us to recognise your computer when you visit the site and make using our website quicker and easier (e.g. login fields may be pre-filled with your email address). Cookies are also essential to the functioning of certain parts of the site and we use them to collect information about how the site is used, such as how many people visit and return and what products are being viewed. We may also use Cookies for marketing and to give you a more personalised experience on our website.

How we use Cookies, Beacons and Similar Technologies

Making our website work

Certain Cookies are essential so that you can move around the site and log in to your Account. Without them you would be unable to take certain actions on our website or access your account.

Monitoring and improving the performance of the website

We may use Cookies to collect information about how visitors use the site, e.g. which pages they visit most often and whether they see error messages. The information is aggregated so it does not identify individuals, and we use it only to help us improve the way the website works.

Enabling the features of the website

We may use Cookies that allow our website to remember choices you have made, such as your user name, and help us provide you with a better, more personal experience. For example, they may allow you to watch a video clip, comment on a blog or add a product review.

Marketing and advertising

We may use Cookies to deliver advertisements that are more relevant to you, as well as to limit the number of times you see a particular advertisement and to measure the effectiveness of advertising campaigns. The Cookies remember that you have visited a website and this information may then be shared with other organisations for advertising purposes.

What are ‘Flash Cookies’ (or ‘Local Shared Objects’)?

If your browser does not support HTML5 player, we may deliver video content using Adobe Flash Player instead (although you may experience display problems if your browser is unsupported). Flash Cookies are stored on your device in a similar way to other types of Cookie, but they're managed differently by your browser, and the cookie management tools provided by your browser will not remove Flash cookies. If you wish to disable or delete them you can do this through Adobe Flash Player security settings or by visiting the Adobe website:

Restricting or blocking Cookies

As you will have seen in ‘How We Use Cookies’ above, some parts of our website need Cookies in order to function correctly. By default, Cookies should be enabled on your computer or device, and although you can ‘disable’ them in your browser this will affect your experience on the website. You will be limited to browsing, viewing and searching for products but may not be able to take additional actions on our site or log in to your account.

If you'd still prefer to restrict, block or delete Cookies from this or any other website, you may do so in your internet browser. Each browser is different, so you’ll need to go to the 'help' menu on your browser and look for how to change your ‘Cookie preferences’. The website contains comprehensive information on how to do this on a wide variety of browsers.

Disabling advertising Cookies

We may engage third party advertisers to provide interest-based advertising on our website, as well as other third party sites in order to display advertising that is relevant to you. These third parties may collect information about your use of our services over time and that information may be combined with information collected on different websites and online services.

If you are concerned about behaviourally targeted advertising Cookies (which serve you advertisements based on your use of this website and other websites), you can visit the following websites to find out more and opt out of advertising Cookies:

Please Note: When you "opt-out" of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us. It means that the online ads that you do see will not be tailored for you based on your particular interests. We may still collect information about you for any purpose permitted under the Policy, including for analytics.

Google Analytics

Some of our online services may use Google Analytics, a web analytics service provided by Google. Google Analytics utilizes cookies and similar technologies to collect and analyze non-identified information (i.e., data that does not identify a specific individual) about the performance and use of our online services and ads. More information on Google Analytics can be found here. If you would like to opt-out of having your information collected and used by us and our online partners as described herein, please use the Google Analytics opt-out available here.

Your privacy and shared computers

If you log in to the website from a shared computer, such as in an internet cafe or from a colleague’s computer at work, Cookies may cause your email address to display in the login field to anyone who uses the site on that computer after you. You can avoid this by clearing the Cookies stored by the web browser. The option to do this can normally be found within your browser ‘tools’ preferences.

Information we obtain from external companies

We collect data that is publicly available. For example, information you submit in a public forum (e.g., a blog, chat room, or social network) can be read, collected or used by us and others, and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances.

From time to time we may supplement the information we hold about you with data from other commercially-available sources like third party partners, organizations, and other companies. This helps us keep our records up to date and learn more about our customers so we can continue to improve our products and services.

Information from within our parent company

As you’ll have seen in ‘Who’s in control of your information’, Zen Running Club B.V.

How we use your information

Providing our products and services

We use your information to provide our products and services, respond to queries and comments and provide you with the best possible level of customer service.

Our own internal purposes and operations

We use your information to improve the effectiveness of our services, conduct analysis, and to perform other business activities as needed.

Our marketing and advertising purposes

We may analyse your information, including the products you view and buy, your browsing habits and other ways you interact with us, to evaluate the effectiveness of our advertising and help us provide more relevant offers and content. We may use your information to deliver coupons, mobile coupons, newsletters, e-mails, mobile messages, social media notifications and other notifications about our brands, products, events, or other promotional purposes.

We may use your information to assist law enforcement and respond to regulatory or other legal inquiries.

Prevention of fraud and other harm

We may use your information to detect, prevent, or investigate potential security incidents, fraudulent transactions, to monitor against fraud and to otherwise protect our customers and our business.


From time to time we may invite you to take part in market research activities such as customer surveys, questionnaires or focus groups.

Sharing your information

Internally we may share your information with our parent company or affiliates, including but not limited to, Zen Running Club B.V.

Companies that provide services on our behalf

We may share your information with companies who provide services on our behalf that are related to our business. These tasks may include analysing site data, customer service, electronic and postal mail service, and social and other media services. Third party service providers only receive your personal information as required to perform their role and we instruct them not to use it for any other purpose.

Examples of the functions that may be carried out by external companies:

  • Customer service centre
  • Mailing houses
  • Printers
  • Couriers
  • Delivery services
  • Manufacturers or suppliers
  • Companies that cleanse data
  • Payment providers
  • Companies that do fraud and money laundering checks
  • Companies that provide web hosting, content providers, competitions, and sweepstakes
  • Data storage facilities
  • IT services and support

We may work with other companies who place cookies, tags, and web beacons on our websites. These companies help operate our websites and provide you with additional products and services. We may also use third party advertising networks to serve advertisements on our behalf. The cookies received with the banner advertisements served by these networks may be used to collect and build behavioural profiles by these companies to deliver targeted advertisements on our website and unaffiliated websites.

Third Party Partners

We may work with other companies who operate their own websites or mobile applications, to allow them to offer our customers the ability to connect to our services. These services give you more options for ways to use our services from websites or applications that are not owned or operated by Zen Running Club B.V.

Sharing with other companies (for their marketing purposes)

We do not share your personal information with other companies, or organizations for their direct marketing purposes.

Non-identifiable or aggregate information

We may share non-identifiable or aggregate information for third parties for lawful purposes.

We may share your Information with third parties where required or permitted by law, if we believe we need to do so to protect our rights and interests, or to comply with legal proceedings, to enforce or apply our terms and conditions and other agreements, to facilitate the financing, securitization, insuring, sale, assignment, or disposal of all or part of our business or assets, or to protect the property or safety of our company, customers, or others. In such cases, we will always do so legally and with due regard to your privacy.

Elsewhere at your direction

At your direction or request, or where you otherwise consent, we may share your information.

Changes to our business

If ownership of all or part of our business changes or we undergo a reorganisation we will transfer your information to the new owner or successor company so we can continue to provide our services. We also may retain a copy of your information.

How long do we keep your personal information?

We hold your personal information for as long as you remain a customer, or as required to meet our legal obligations or those of our parent group, resolve disputes or enforce our agreements. This may mean we need to keep some of your information for a period of time after you cease to be a customer but we will always store it securely.

Our services may contain links to, or otherwise make available, social media sites and other third party services, websites and mobile applications that are owned, operated, or controlled by third parties. We do not take responsibility for the content or privacy practices employed by third party sites. Unless otherwise stated, any information you provide to any such third party site will be collected by that party, and will be subject to that party’s privacy notice (if any), rather than this notice. In such a situation, we have no control over, and shall not be responsible for, that party’s use of the information you provide to them.

Social Media and Ads

We engage with guests on multiple social media platforms (e.g., Facebook and Instagram). If you contact us on one of our social media platforms, request guest service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.

We may display targeted ads to you through social media platforms and other websites. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target guests who have expressed an interest in shopping for cosmetics, skincare, etc.

You may see ads that are tailored to your interests, based on the information we hold about you. For example, your age or the products you have browsed on our website. See the policies of each social media platform for additional information about these types of ads.

Social Media Plug-Ins

Our online services may use social media plug-ins (e.g., the Facebook "Like" button, "Share to Twitter" button) to enable you to easily interact with certain social media websites (e.g., Facebook, Twitter, Instagram) and share information with others. When you visit our online services, the operators of the available social media plugins can place a cookie on your device enabling such operators to recognize individuals who have previously visited our online services. If you are logged into these social media websites while visiting our online services, the social media plugins allow the relevant social media websites to receive information that you have visited our online services or other information. The social media plugins also allow the applicable social media websites to share information about your activities on our online services with other users of the social media website. For example, Facebook Social Plugins allow Facebook to show your "Likes" and comments on our online services to your Facebook friends. Facebook Social Plugins also allow you to see your friends' Facebook activity on our online services. We do not control any of the content from the social media plugins. For more information about social media plugins from other social media websites, please refer to those websites' privacy and data sharing statements.

Our "Do Not Track" Policy

Please note that at this website does not interpret or respond to "do not track" signals. However, you may set your Web browser to not accept new cookies, be notified when you receive a new cookie, or disable cookies altogether. Please note that by disabling these features, your experience will not be as smooth and you will not be able to take full advantage of our website's features. Please see the Help section of your browser for instructions on managing security preferences.


We recognize the importance of protecting children’s privacy online. Our website and services are intended for a general audience and are not directed at children. We do not knowingly collect personal information from children under the age of 13.

If you are under the age of 18 and are a registered user of the site, you may request that we remove content or information that you have posted on our site. Please note that responding to your request may not ensure a complete or comprehensive removal (e.g., if the content or information has been reposted by another user.) To request removal, please contact us at

Staying in control of your information and your choices

Email and mobile communications

  • We provide our customers with the opportunity to update their information or opt-out of having their information used for purposes not directly related to placement, processing, fulfilment, or delivery of a product order or servicing of your product. To opt-out of marketing communications, you may:
  • Contact us by mail at the address below in the “Contact Us” section, or
  • Unsubscribe from our email communications at any time by clicking the unsubscribe button at the bottom of the e-mail.
  • Your instructions to limit the use of your information for these purposes will be processed as soon as reasonably practicable. If you receive marketing communications from one or more company affiliates, you must opt out individually from each of the affiliates from which you are receiving brand-specific marketing communications.
  • Accessing and updating your information

If you wish to verify, correct, or update any of your personal information, you may visit the “Your Account Page” to sign into your account, or otherwise contact us at the address or e-mail in the “Contact Us” section below. If you choose to deactivate your account, we may still retain certain information for analytical purposes and recordkeeping integrity, as well as to prevent fraud, resolve disputes, enforce our Terms of Use or other policies, take actions we deem necessary due to technical and legal requirements, and as dictated by constraints related to the security, integrity and operation of our Site.

Interest-based advertising

To learn more about interest-based advertising, or to opt-out of having your web browsing information used by certain third party advertisers for behavioural advertising purposes, please visit or

How we protect your information

We maintain administrative, technical, and physical safeguards to protect your information. When we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information. However, no e-commerce solution, website, mobile application, database or system is completely secure. You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse. If you have reason to believe that your interaction with us is no longer secure, please immediately contact us in accordance with the Contact Information section below.

Email security

“Phishing” is a common e-mail scam where your e-mail address is used to contact you and ask for personal or other sensitive information. Always be cautious when opening links or attachments from unsolicited third parties. Always know that Zen Running Club B.V. will not send you e-mails asking for such information. If you are ever asked for this information, you can be confident it is not from Zen Running Club B.V. If you are concerned that a website or e-mail may be fraudulent, please contact us using the Contact Information section.

Changes to this privacy policy

We may update this policy from time to time so we recommend that you check back here occasionally. If we make changes we think may affect you significantly, we’ll provide you with a prominent notice by the most appropriate medium so you know about the changes before they happen. We will always note the effective date of the latest version at the bottom of this notice.

How To Contact us

If you have questions or concerns about your privacy, you may contact us by email at Alternatively, you may write to us by post at Zen Running Club B.V., Herengracht 449A, 1017 BR Amsterdam, Netherlands