How it all started...

How it all started...

The challenge of creating something that didn't exist is what brought our founders together – driven by a vision of great looking and sustainable product that didn’t have to be a compromise.

Let’s face it – running’s become boring – the pursuit of personal bests has overtaken the awesomeness of being out in nature, the happiness of a clear mind and conversations with friends – we’re here to change that.

By fusing sports science with materials science we’re doing things differently. We’re exploring how forward thinking and cutting-edge materials can take us to new places – an exciting voyage of discovery and pioneering new ways to create product.

Currently the athletic footwear and apparel industries are reliant on fossil fuel derived materials, and if footwear were a country it would be the 17th largest polluter on the planet.

Our product is proof that materials science gives us opportunities to do things better – without excuses or compromises. Testers called our shoes “years ahead of our competition” and we’re on a mission to prove that plant-powered innovation can take us to exciting places.

Plant-powered innovation

We’ve been told that our shoes are more comfortable, better looking and perform just like the running shoes that you’re thinking about buying – they’re just much cooler and built using plant-based materials.

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